Ultimately, without exposing viewers of all ages, especially the young and adolescent, to diverse programming, we are stunting the growth of our society. We are all influenced in some way by what we watch on television, whether in a movie or advertisement. Starting from childhood, watching Disney movies and cartoons with “princess” décor and a level of frailness for girls or “super hero” macho images for boys, has a great impact. This continues into the classroom, the peer group, and then becomes part of their norm.
Read full interview with Rita Kakati Shah on programming and the media, on Authority Magazine.